All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you’ll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

The Early Learning Center UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Center shopping experience online too, at The Early Learning Center Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Center UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Center to buy toys and games. See for yourself what The Early Learning Center has to offer, at The Early Learning Center website.

Megabloks Maxi Fill & Dump Wagon, at ELC
Transport your blocks around theroom, and dump them out when you're ready to build. With big wheels at the front, sturdy tipping block container and 40 big Maxi Blocks.

Learn To Dress Rosie Doll, at ELC
Dressing Rosie teaches children to dress themselves. Buttons, poppers and buckles for little hands to practise on.

Blossom Farm Sit Me Up Cosy, at The Early Learning Centre
Innovative nest that grows up with your baby. It starts as a soft play mat with Blossom Farm soft animal toys. As your baby grows, it converts into a supportive sofa prop to help them sit up. Do not let your baby or child sleep in this product.

Artist Paper - White, at The Early Learning Centre
Paper for all your artistic needs.

Thomas & Friends - Deluxe Railway Crossing, at Early Learning Centre
Features realistic lights and sounds! Move signs to block rail or road traffic.

Rosie's World - Buttons & Bows Boutique, at The Early Learning Center
Gorgeous Rosie runs Buttonsand Bows the dress shop. She loves making things for her friends. Open up the cool shop and try the stylish clothes on Rosie. Help her twirl in the mirror, then try on another outfit.Requires 2 x AAA batteries.

Bosch Vacuum Cleaner, at Early Learning Center
With switch, realisticsounds, flexible hose and swirling beads.

Voice Recorder Phone, at The Early Learning Centre
This phone has a light-up happy face and a record and playback function to stimulate your baby's senses.

Mamas & Papas Raider Girl, at The Early Learning Centre
High Quality re-chargeable battery ride-on with 6 volts power. <ul><li>Single Speed Forward only</li><li>Accelerator and Brake on same pedal for added safety</li><li>Max Speed up to 2.5mph</li><li>Suitable to carry up to 20kg approx</li></ul>

Touchy Feely Dinosaur Book, at The Early Learning Center
Every double page of this book features an interesting texture to feel, such as bumpy teeth or slippery flippers, as the reader explores the surface of a toy dinosaur. Combined with simple text and illustrations this is intended to help very young children develop sensory and language awareness.

Special Little Boys Birthday CD, at ELC.co.uk
A special collection of songs brought together for a special little boy on his birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined!<br><br><b>Track Listing</b><br><br><ul><li>Happy Birthday To You</li><li>Jack In The Box</li><li>I am the Music Man</li><li>The Wheels On The Bus </li><li>I Am A Pirate Bold</li><li>Never Smile at a Crocodile</li><li>Michael Finnegan</li><li>We Love Football</li><li>The Grand Old Duke Of York</li><li>Incy Wincy Spider</li><li>Yankee Doodle</li><li>Aiken Drum</li><li>Cars & Trains</li><li>Old Macdonald</li><li>London Bridge Is Falling Down</li><li>One Man Went To Mow</li><li>I'm A Fire Fighter</li><li>Farmer Brown</li><li>Bob The Builder</li><li>Happy Birthday To You</li></ul>

Microwave, at The Early Learning Centre
Put in the plastic food, choose a button, see the glow as it cooks, and open the door when it pings.

Blossom Farm Chew & Shake Rattle, at ELC.co.uk
Donkey teething rattle ring for baby to chew and shake. Designed to be easy for baby to grasp.

Mini Dinosaur Tub, at The Early Learning Centre
Build your collection with these 48 mini dinosaurs.

Voice Changing Microphone - Pink, at ELC
Comes with voice-changing mode, pitch adjustment and robot sound effects.<br><br>Requires 3 x AAA batteries

Fisher Price Motion Triceratops, at Early Learning Center
Dinos will be a roaring success with the introduction of the Walking Dinos. These dinos feature realistic head motions, tail motions and roaring. Packaged in open-try-me packaging.

Mini Loader, at Early Learning Center
A great value plastic mini Loader for indoor, outdoor, or sand play fun.

LeapPad Anna's First Ballet Software, at ELC.co.uk
Join Anna as she meets the great ballerina Marina Moscova, joins a ballet school and auditions for the lead role in Swan Lake! Read about Anna's adventures and learn about ballet, the Eiffel Tower and even some French Vocabulary! <BR><br> Introduces:<br><br> <ul><li>Ballet facts</li><li>French phrases</li><li>Reading fluency</li> <li>Vocabulary</li><li>Writing skills</li><li>The Nutcraker Ballet</li></ul>

Snakes & Ladders and Ludo, at ELC.co.uk
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Puzzle Machine, at The Early Learning Center
Create your very own jigsaws from any photo, picture or magazine clipping.<br><br>How to use:<br><ul><li>Place your picture onto the sticky card base</li><li>Slide the card into the puzzle machine</li><li>Press to cut the pieces and repeat until complete</li><li>Take the jigsaw pieces out of the tray</li><li>Your jigsaw puzzle is now ready!</li></ul><br><p>Comes with 3 picture sheets to get kids started, 10 jigsaw adhesive cards, 8 envelopes, 3 cellophane bags to store the pieces in and even a picture frame. No batteries required.<br><br>Height: 13cm, Length: 21cm, Width: 10cm.

Soft Stuff Bumper Activity Jar, at Early Learning Centre
Filled with cutters, moulding tools, rollers and Soft Stuff.

Bug Living Microscope, at ELC.co.uk
With two magnifying containers,tweezers, incubator, adjustable focus and lights for focussing on objects.

Chunkie Pens, at ELC.co.uk
Set of 10 chunky, washable pens in bright colours.

Tambourine, at Early Learning Centre
Bright triangular tambourine to tap, beat and shake.

Automoblox - Blue S9 Sedan, at Early Learning Center
Cool, tactile and fascinating for little fingers, this car comes ready-to-go, and can also be pulled apart into its 20 wooden and plastic components. <br><br>While your child discovers how to dismantle and rebuild their automoblox, they’re exploring how shapes work, and boosting their fine motor skills. <br><br>Even more importantly, the car goes like a dream when pushed across the floor, and the sturdy wood can easily withstand collisions with skirtings or any daydreaming grown-up’s ankles. <br><br>All automoblox cars are compatible, and their pieces can be combined.<br><br>Car approximately 20 cm long

Wooden Post Box, at The Early Learning Centre
Realistic wooden post box, post your letters inside, open the door to retrieve them and then post them again and again.

Cut & Play Ice Cream, at The Early Learning Centre
Make delicious desserts with this set, which includes 3 cones, 2 tubs, 9 scoops of ice cream, a spoon and a scoop.

Clay - 2.5kg, at Early Learning Centre
Create shapes and make models with clay that hardens when left to dry.

Pencil Sharpener, at The Early Learning Center
A handy little pencil sharpener

First Activity Rhymes CD, at ELC.co.uk
A collection of action rhymes and finger and hand rhymes. Running time 60 minutes.

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.